FREE TOOL: Your Brand Funnel Calculator

Planning your marketing goals can feel like a puzzle, but we’ve got a tool to help you see the big picture. Our Brand Funnel Calculator is essential for any CPG brand founder who wants to get their marketing plan on point.

Just starting out? No worries! This tool is designed to be simple and easy to use. It guides you through understanding just how many people need to discover, engage with, and ultimately buy your brand to meet your sales goals.

For simplicity, our calculator assumes that each buyer will make only two purchases. While repeat purchases can be influenced by many factors like product type, category, and price, we are working with the worst-case scenario: and average of two purchases per buyer per year. This helps you plan for a solid foundation and set realistic, achievable goals.

Here’s how it works:

Set Your Yearly Sales Goal: Input how much revenue you want your brand to generate over the year. Don’t be shy—go ahead and dream big!

Tell Us Your Product Price: Let the calculator know how much one unit of your product costs. This helps us figure out how many units need to be sold to hit that dream goal.

Crunch The Numbers: With a press of a button, find out how many buyers you’ll need to reach your sales goal.

Once you have that number, our calculator takes it a step further by estimating how many people need to engage with your brand (think serious consideration) and the total number who need to be aware of your brand in the first place.

Why is this important? Knowing these numbers can help you:

• Set realistic marketing targets.
• Allocate your advertising budget wisely.
• Tailor your content to capture your audience's attention.

Whether you’re crafting your first marketing plan or looking to refine an existing one, this calculator is the perfect starting point to set you up for success.